What are Funnels and why do you need them to help increase sales for your online business?
Funnels are a step-by-step process that allows you to bring your potential customer one step closer to your offer and a buying decision through a series of marketing actions like automated emails, videos, articles and landing pages that will do the selling for you.
A sales funnel is essentially a filtration system. Look at how a funnel is shaped. It is like an inverted pyramid. It's very wide at the top and as you get closer and closer to the actual exit section of the funnel, it gets narrower and narrower. You should think of everything you do online as some sort of funnel.
Sales funnels must demonstrate the value of a particular solution. Sales funnels must speak to the needs of people looking for a solution. Sales funnels must build trust in a particular category of solutions. Sales funnels must direct potential buyers to a specific category of solutions leading to a specific type of product. Sales funnels must build trust in a specific product offering to the exclusion of competing offers.
Content funnels are all about turning traffic that is looking for certain types of content and filtering those people in a way and eventually they will convert into buyers. Content fans are all about building credibility and authority. When you plug them into a content funnel, their questions get answered and before you know it, they build more and more trust in whatever it is you are promoting.
How to Build a Funnel Fast
Step 1: Choose Your Niche and what your audience needs answers to. The more you know about your audience, the more effective your sales funnel becomes. ...
Step 2: Capture Your Audience's Attention. (Catchy headline)...
Step 3: Build a Landing Page. (Squeeze page/Opt in Page to get email address)...
Step 4: Create an Email Auto-responder Campaign. ...
Step 5: Create a Sales Page or One Time Offer page or bridge page to upsell....
Step 6: Keep in Touch, send through information of value and new offers
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